Originally Posted on February 29th, 2016
Many drug store lines are killin’ it with new, innovative formulas. This could be because many are owned and manufactured by luxury brand companies…Or maybe it’s just a coincidence (?). Regardless, many are seriously good. It doesn’t always take a trip to Sephora or Mac to get fantastic quality in your cosmetics.
Here’s my roundup of (just some) my favourite drug store beauty products:
Top Right going Clockwise:
Maybelline The Nudes Eyeshadow Palette: This palette debuted 1 1/2 years ago and it was a game changer in regards to good palettes sold buy any drugstore brand. Thanks to the popularity of the Urban Decay NAKED Palette, many brands are following suit with collections of their best nude shadows. The selection of nude hues in this palette are great. A wonderful variety of Matte, Shimmer and Velvet textures – and great pigmentation.
For $15, you can’t go wrong.
Rimmel Wake Me Up Concealer: This is my holy grail drug store concealer. Heck, I’m yet to find any concealer that has the hydrating properties as this one does. The coverage is excellent, it’s hydrating and it comes in a nice colour selection. This stuff rules! $8
Real Techniques Brushes: Pictured above is the Real Techniques Blush Brush. Real Techniques brushes have changed the game as far as being affordable for mostly everyone. They are great “starter” brushes for beginners, and all the pros use Real Techniques as well! You can find them at Walmart, London Drugs and if you’re lucky, Winners. $8-$20 (individual brush and sets)
L’Oreal Visable Lift Blur Blush: This blush is a gel/cream formula which was introduced in the last 2 years. It creates an airbrushed/blurred effect that melts into the skin to appear like you’re blushing from within. I’ve read that this blush is an exact dupe of the Giorgio Armani Blushing Fabric Second Skin Blush. Comes in 3 shades and goes for $12
Maybelline The Falsies Mascara: “The Falsies” now have many offshoots of mascaras. The Push Up Drama is what I just happen to have in my collection at the moment. The Original and Waterproof “The Falsies” are also fantastic. I’m fond of the formula as it’s not too runny and you’re able to apply many coats before it starts to get spidery. The brushes are made well and have nice flexibility. They’re super easy to apply and create the perfect fluttery, bold lash. $11
NYX Butter Gloss: Lucky us, Shoppers Drug Mart is rolling out the NYX line in many locations. You’ll soon be able to find these easier to attain. The Butter Gloss collection comes in a huge variety of colours. They are great applied over your favourite lip stick to add more gloss and vibrancy. Or they are great worn alone for a touch of healthy colour and shine. They smell like cotton candy and the formula isn’t sticky – it’s BUTTERY and hydrating. $6
Essie Nail Polish in Fuji: I remember when Essie was exclusively at beauty supply stores and was $12 a bottle. Now it’s sold at Shoppers Drug Mart and only go for $8 with a rainbow variety of colours and finishes. Essie drys smooth, evenly and is super long lasting. Keep in mind it helps to have a bottom and top coat, but even without coats the finish is near flawless. Fuji is a top favourite.
L’Oreal Lineur Intense Felt Tip Liquid Eyeliner: This has been a staple in my makeup bag since high school (grade 10 was 14 years ago!!). It was the very first liquid eyeliner I ever used and it still holds up to this day. Granted, it’s not as long lasting and “tattooesque “as new and improved formulas. But the felt tip is SO easy to use and create the perfect line. $15
Maybelline Color Tattoo 24 hour Eyeshadow in Creamy Beige: These Color Tattoo eyeshadows are seriously good! They truly have longevity and staying power. You could apply these, go swimming, rub your eyes and they’d still be hanging around. This particular colour is almost an exact dupe for my favourite MAC Paint Pot in Groundwork.
I swear, it’s a near perfect replica. It’s the perfect “No Makeup-Makeup” colour. One tip with these shadows is you gotta work fast with them. They set very quickly, but once they’re on – they’re on! $12
Maybelline Brow Drama Mascara: I guess you could say I’m pretty partial to Maybelline. I just find they are really doing a really good job at staying relevant with their formulas and innovative with their products, while keeping it affordable and fun. Case in point, this sculpting brow mascara. It’s a gel formula that bulks up the brow by attaching itself to the smallest hairs you didn’t even know you had, which creates the illusion or more hairs and a fuller brow. It also sets the brows in place. The applicator is new and fun. The brush bristles create a round shape near the end of the applicator which allows for easy application or precision. $9
Joe Fresh Sheer Tint: I love Joe Fresh Cosmetics. I bought the first Generation of this Sheer Tint 2 years ago and loved it. The 1st Gen was a bit more dewy, but also felt dewy. I didn’t mind that, but I can see how many people don’t want to feel like they’re wearing makeup. This is the new and improved formula. It’s SUPER lightweight, very light coverage. Essentially, it’s a tinted moisturizer. Very hydrating and will blur the most minor imperfections and even out the skintone. $12